Amplitude/Mouthfeel

Amplitude measures the overall impression of a product judged on the following aspects: overall impact, blended (the extent to which the flavors and aromas of the product blend together), longevity, and body/ fullness. The amplitude reflects the degree to which the characteristics of the product adhere together.

 

Overall impact

The maximum overall sensory impression.

Blended

The melding of individual sensory notes such that the products present a unified overall sensory experience as opposed to spikes or individual notes.

Longevity

The time that the full, integrated sensory experience sustains itself in the mouth and after swallowing.

Fullness

The foundation of flavor notes that gives substance to the product. The perception of robust flavor that is rounded with body.

Mouthfeel

Mouth Drying

A drying, puckering, or tingling sensation on the surface and/or edge of the tongue and mouth.

Thickness

The thick feel of the beverage as you press your tongue through it.

Metallic

An aromatic and mouthfeel associated with tin cans or aluminum foil.

Oily

The amount of fat/oily film left on surfaces of mouth after swallowing or expectorating.

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